Michael S. Kerman

Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...

In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...

Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...

I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...