Michael S. Kerman

In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...

Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...

I just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...

I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...

Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...

Even after all of these years, I still hear the common lament which comes in two forms: “Marketing produces all of this content and...

A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was...