Twenty years helping companies of every size grow revenue, sharpen their go-to-market strategy, and turn tired messaging into a real competitive edge.
"The confidence to lead, the humility to learn, and the IQ to win."
Accelerated ARR from $54M to $88M while cutting opt-out rates from 20% to 5%, driving 3x+ pipeline growth and 5:1 LTV/CAC. Now building a new Commercial Operations function.
Grew marketing's contribution to bookings from 20% to 43% in under 18 months; lifted inbound demand 48% and brokered 87% of deals over $100K.
Secured 34% of new-business pipeline and drove a 52% YoY increase in net-new leads, supporting an EBITDA turnaround from $11M to $2M. Acquired by Model N.
Secured $30M+ in TCV wins at Ameriprise, Intel, McKesson, and Tufts University; grew IT Solutions from 12% to 16% of corporate revenue.
Led a 110-person field and telesales marketing team across 25 vertical channels. Cut cost-per-lead 60% and beat pipeline-contribution target, 24% vs. 20%.
Set marketing and corporate strategy as a member of the executive team.
Led field marketing and brand management for Computer Associates.
Rose through product management into general management over multiple roles at Symantec.
Helped found a pioneer in electrochemical test equipment, later a Deloitte "Fast 100" award winner.
I believe in giving back, and I've worked with several universities in the Philadelphia area, including:
Through Roadmap2Growth, I take on complex, time-sensitive challenges tied to revenue growth, operational efficiency, and shareholder value — including:
I'm an accomplished marketing executive with more than 20 years of experience across marketing, product management, and general management. Along the way, I've been fortunate to help clients including Ameriprise, McKesson, HSBC, ABN AMRO, Pfizer, and Intel achieve their business goals.
I've been successful in companies large and small — software, hardware, and services — across more than a dozen countries. Early in my career, I helped start ECI Technology, a pioneer in electrochemical test equipment and a Deloitte "Fast 100" award winner.
I love to learn: I hold a degree in Chemistry from Binghamton University, a Computer Science technical diploma and Master's-level coursework in Computer Science from Hofstra University, and an MBA from the University of North Carolina at Chapel Hill.
Originally from Long Island, NY, I've made stops in Chapel Hill and San Diego, but now call suburban Philadelphia home, where I live with my wife Rachel and our two daughters. In my limited spare time, I enjoy cooking, gardening, camping, and hiking.